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العملاء المحتملين الداخلين وزيادة اقتناء المستخدمين الذين يتحولون في النهاية إلى عملاء وعائدات لشركة ParcelHero. **ما الذي ستفعله؟** **الاستراتيجية والتنفيذ:** تطوير وتنفيذ استراتيجية شاملة للتسويق الأداء، تشمل SEM وSEO وقنوات الوسائط المدفوعة الأخرى (مثل إعلانات Google، والإعلانات على وسائل التواصل الاجتماعي، والإعلانات العرضية). **تحسين القنوات:** تحسين مستمر لقنوات التسويق لتعظيم العائد على الاستثمار، مع التركيز على اقتناء المستخدمين، وتنشيطهم، وتحفيز تفاعلهم، والاحتفاظ بهم لكل من الجمهور B2C وB2B. **التعاون بين الوظائف:** التعاون مع فرق تسويق المنتجات، والمبيعات، والعمليات، والتحليلات، والإبداع لمواءمة جهود التسويق ودفع النمو التجاري لكل من منصة مقارنة الأسعار ParcelHero وParcelHero Pro. **اتخاذ القرارات القائمة على البيانات:** الاستفادة من أدوات التحليلات (مثل Google Analytics، وGoogle Tag Manager) لمتابعة مقاييس الأداء، وتحديد الاتجاهات، وتوجيه قرارات قائمة على البيانات عبر جميع أنشطة تسويق الأداء. **إدارة الميزانية:** إدارة وتحسين ميزانية التسويق لضمان تخصيص فعّال للموارد عبر جميع القنوات المدفوعة.\n### **ما الذي نبحث عنه؟**\n\n* **توليد الطلب / الوسائط المدفوعة:** سجل حافل في تسويق الأداء وتسويق اقتناء العملاء، في كل من B2C وB2B، بما في ذلك الخبرة في إدارة ميزانية كبيرة عبر قنوات مدفوعة مثل Google، وMicrosoft، وMeta، وX، وTikTok، وReddit، وQuora، وShopify، وYouTube، وStackAdapt، إلخ.\n* **تطوير الميزانية، والتنبؤ بالعملاء المحتملين:** خبرة في تشكيل تخطيط وتنفيذ برامج تسويقية متعددة ومعقدة، وحملات تسويق رقمي متكاملة، والتجارب، ومراقبة العائد على الاستثمار.\n* **التحليلات:** خلفية قوية في التحليلات وخبرة عالية في استخدام أدوات البيانات، مع القدرة على تجميع البيانات وتحليلها وتفسيرها (بما في ذلك تقارير مؤشرات الأداء الرئيسية) وترجمتها إلى خطوات قابلة للتنفيذ.\n* **الخبرة الصناعية:** خبرة في العمل مع علامات تجارية استهلاكية وB2B، ويفضل أن تكون مع خبرة في قطاعات التجارة الإلكترونية أو الخدمات اللوجستية. والخبرة في موقع مقارنة الأسعار أو منصة شحن تعد ميزة إضافية.\n* **إدارة التغذية الراجعة:** الراحة في تقديم ملاحظات إبداعية وإدارة عمليات التغذية الراجعة المتعلقة بالإعلانات الإبداعية وصفحات الهبوط.\n* **الحضور القيادي:** حضور قيادي قوي، قادر على كسب التأييد عبر مجموعة متنوعة من الكفاءات المتعددة التخصصات.\n* **تحسين سير العمل:** خبرة قوية في تطبيق أدوات سير العمل ونظم الإدارة لتحسين إنتاجية الموارد، وتسليم المهام في الوقت المحدد، والتنبؤ بالتغيرات والتعديلات في الخطة، والبحث الاستباقي عن مدخلات أصحاب المصلحة لمواءمة التوقعات.\n* **معرفة الإعلانات:** معرفة واسعة بجميع وسائط الإعلان واستخدامها المناسب، بما في ذلك وسائل التواصل الاجتماعي، والإعلانات العرضية، وSEM، وSEO، والقنوات المتنقلة.\n* **رؤى قائمة على البيانات:** الاستفادة من الأبحاث والتحليلات ورؤى العلامة التجارية لتحسين أداء الحملات.\n* **الذكاء التجاري:** خبرة مثبتة في بناء المعرفة الشخصية حول بيئة توصيل الطرود والتجارة الإلكترونية.\n* **المهارات التنظيمية:** الازدهار في بيئة نمو سريعة الخطى وتعمل عن بُعد بشكل أساسي، منظم للغاية، ويهتم بالتفاصيل، ويمكنه إدارة المهام المتعددة بفعالية.\n\n### **المتطلبات**\n\n* إجادة عالية للغة الإنجليزية كتابةً وتحدثًا.\n* المسؤولية المباشرة عن ميزانية 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