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عن توفير استراتيجية الكلمات المفتاحية وارتباطات الخلفية لزيادة الترتيب على جميع شبكات البحث الرئيسية، وتعظيم العائد على الاستثمار، وتحويل الزوار إلى عملاء. إن تحديد الفجوات في محتوانا أو مجالات التحسين في تصميم موقعنا على الويب هو ميزة إضافية. ومع ذلك، يجب أن يكون على دراية بأساليب تحسين محركات البحث الحالية، وأن يكون منظمًا ويتمحور حول النتائج.\n\n \n\n \n\nالأدوار والمسؤوليات:\n\n \n\nإجراء أبحاث مستمرة للكلمات المفتاحية وأنشطة تقييم العملاء باستخدام أدوات رقمية متنوعة، مثل HubSpot، ومنصة Google للتسويق، وAhrefs، وMoz، وSprout Social، وHootsuite، إلخ.\n\nتتبع مقاييس التسويق المهمة لتحسين محركات البحث والأداء؛ مثل حركة المرور العضوية، ومعدلات التحويل، والوقت المنقضي في الصفحة، إلخ.\n\nتنفيذ تحسين صفحات الموقع، وزيادة معدلات التحويل، والحفاظ على مسار التحويل.\n\nتتبع، وإعداد التقارير، وتحليل تحليلات الموقع والمبادرات والحملات المدفوعة.\n\nإجراء الإعلانات المدفوعة والحملات هو ميزة إضافية.\n\nالتعاون مع مصممي تجربة المستخدم ومطوري أنظمة إدارة المحتوى لمتابعة أداء الموقع والقضايا الفنية.\n\nدعم المحتوى بارتباطات خلفية لجذب المزيد من الزيارات وزيادة تفاعل العملاء.\n\nإعداد Google Data Studio لمراقبة أداء الإيرادات وتقديم تقارير منتظمة للفريق التجاري.\n\nالعمل مع مسوقين المحتوى لضمان أفضل ممارسات تحسين محركات البحث والتوصيات التي تؤدي إلى نجاح عضوي في تحسين محركات البحث وتحويلات ملموسة.\n\nالمتطلبات\n\nدرجة البكالوريوس في التسويق، أو الاتصال الجماهيري، أو إدارة الأعمال، أو العلاقات العامة، أو أي مجال ذي صلة\n\nخبرة عملية من 3 إلى 5 سنوات في تحسين محركات البحث / التسويق عبر محركات البحث، وتحسين مواقع الويب، والتسويق بالمحتوى، والتدوين، وتحليلات وسائط التواصل الرقمية، إلخ.\n\nخبرة متعمقة بأدوات تحليلات المواقع الإلكترونية.\n\nخبرة مثبتة في إدارة حملات الدفع لكل نقرة هي ميزة إضافية.\n\nمعرفة عملية بلغات تطوير HTML وCSS وJavaScript والقيود المرتبطة بها هي ميزة إضافية.\n\nمعرفة قنوات التسويق عبر الإنترنت وأدوات إدارة المحتوى هي ميزة إضافية، مثل HubSpot CMS، وقنوات وسائل التواصل الاجتماعي، ومنصة Google للتسويق، إلخ.\n\nفهم قوي للتسويق الأداء، والتحويل، واكتساب العملاء 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