**Social Media \& Digital Marketing Specialist** ------------------------------------------------ We are seeking a sharp, creative, and strategic digital marketer with proven experience in building brands and driving growth on **Instagram and LinkedIn**. This is **not a beginner role**. We are looking for one exceptional professional who will take full ownership of: The **Founder’s personal brand accounts** (Instagram \+ LinkedIn), and Our flagship fintech product, **Quasar** (Instagram \+ LinkedIn). If you understand premium design, growth funnels, content strategy, and lead generation — and can bring brand stories to life with impact — we’d love to hear from you. **Key Responsibilities** ------------------------ ### **1\. Content Strategy \& Creation** * Develop, write, and publish engaging posts, reels, carousels, and stories. * Design premium, modern visuals (inspired by brands like Revolut, Notion, Tesla). * Ensure content is authentic, high\-value, and aligned with brand voice. * Manage content calendars for both the Founder and Quasar accounts. ### **2\. Growth \& Lead Generation** * Grow followers organically with strategic, value\-driven content. * Engage actively with the community (DMs, comments, partnerships). * Build and optimize funnels, CTAs, lead magnets, and link\-in\-bio flows. * Track, analyze, and improve performance through data\-driven insights. ### **3\. Paid Marketing (Preferred)** * Launch and manage ad campaigns (Meta \+ LinkedIn). * Support retargeting and warm audience strategies. * Scale paid efforts as the brand grows. ### **4\. Brand \& Visual Identity** * Ensure cohesive visual identity across all platforms. * Use tools like **Figma / Adobe Creative Suite** for premium creative assets. * Deliver brand storytelling that resonates emotionally and strategically. **Why This Role Matters** ------------------------- We already have: * A **proven fintech product** (Quasar \= automated passive income system) * A strong **Founder brand** (13\+ years in trading \& business strategy) * High\-value content and data ready to scale * Now we need someone to ensure the right audience sees us, engages with us, and converts into leads and customers. * This role is central to driving the growth engine for both a **premium fintech SaaS brand** and a **personal authority brand** — a rare opportunity to build both worlds side by side. **Requirements** * Proven experience in **social media growth \& digital marketing**. * **Fluent English** (speaking \& writing). * Strong **portfolio of past growth results** (please share examples). * Experience with **SaaS, fintech, trading, or education brands** is a plus. * Creative yet strategic — able to balance storytelling with measurable results. * Proactive and self\-driven; takes ownership without waiting for instructions. * Daily user of **AI tools** for content, research, or optimization. * Bonus: knowledge of funnels, automation, email marketing, or chatbots. **What Success Looks Like (First 90 Days)** ------------------------------------------- * Clear and consistent posting cadence (min. 3–4 reels \+ 2–3 carousels weekly \+ daily stories). * Steady **20–30% MoM growth** in followers and engagement. * At least one live funnel generating qualified leads. * Cohesive, premium branding across Quasar and the Founder’s accounts. **KPIs** -------- * Follower growth (Instagram \+ LinkedIn). * Engagement rate (likes, shares, comments, saves). * Leads generated from social channels. * Consistency in publishing. Funnel conversion rates (follower lead* action). **Growth Path** --------------- This is a long\-term opportunity. As we scale, you’ll have the chance to grow into a **Content \& Growth Lead**, managing a small creative and growth team across multiple brands and channels.