* **Marketing Plan Support \& Execution:** * Assist in the development of annual brand plans, marketing calendars, and promotional strategies. * Execute marketing campaigns across various channels (e.g., digital, in\-store, print, TV) in collaboration with internal teams and external agencies. * Coordinate product launches, innovation pipeline and re\-launches, ensuring timely and effective execution from concept to shelf. * Analyze portfolio for possible optimization and continuous rationalization and reengineering for a leaner and healthier portfolio. * Support the creation of marketing materials, packaging updates, and advertising content, ensuring brand consistency. * Assist Category manager in developing the Seasonal calendar by fully orchestrate the 4 main seasons of Abu Auf: Ramadan, Summer, BTS and Year End. * Develop the marketing calendar for the all categories responsible for by ensuring proper activation , consistency in their communication and content , relevant promotional calendar that will result into topline and bottom line growth as per targets set * **Market Research \& Analysis:** * Conduct ongoing market research and competitor analysis to identify trends, consumer insights, and market opportunities. * Analyze sales data, market share, and consumer behavior using tools like IPOS, Euromonitor or internal sales reports to track categories’ performance. * Provide data\-driven insights, post activity evaluations and recommendations to optimize marketing strategies and product offerings. * **Budget Management:** * Assist in managing the marketing budget for assigned categories, tracking expenditures, and ensuring cost\-effectiveness of campaigns. * Process invoices and maintain accurate financial records related to marketing activities. * **Cross\-Functional Collaboration:** * Work closely with Sales, Trade Marketing, R\&D, Supply Chain, Finance, and other internal departments to ensure seamless execution of brand plans. * Liaise with external partners and Agthia central teams, including advertising agencies, media agencies, Insights central team, Innovation central team and suppliers. * **Brand Performance Monitoring \& Reporting:** * Monitor key performance indicators (KPIs) such as brand awareness, sales volume, market share, and profitability. * Prepare regular reports and presentations on brand performance, campaign effectiveness, and market insights for management review. * **Innovation \& Product Development Support:** * Participate in identifying and studying new product ideas based on market trends and consumer needs. * Support the Category Manager in the new product development process, from brief creation to launch. * **Promotional Activities:** * Assist in organizing and executing promotional events, trade shows, and consumer activations. * Ensure effective merchandising and visibility of products at the point of sale. **Qualifications:** * Bachelor's degree in Marketing, Business Administration, or a related field. * 1\-3 years of experience in marketing, preferably within the FMCG (Fast\-Moving Consumer Goods) industry. * Solid understanding of marketing fundamentals, including the marketing mix (Product, Price, Place, Promotion). **Skills \& Competencies:** * **Analytical Skills:** Ability to collect, interpret, and analyze complex data (sales, market trends, consumer insights) to make informed decisions. * **Communication:** Excellent verbal and written communication skills, with the ability to present ideas clearly and concisely to various stakeholders. * **Project Management:** Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and work under pressure. * **Creative Thinking:** A creative mindset with the ability to contribute innovative ideas for campaigns and product development. * **Collaboration \& Teamwork:** Proven ability to work effectively in a cross\-functional team environment. * **Business Acumen:** Basic understanding of business principles, profitability drivers, and the competitive landscape in FMCG. * **Digital Marketing Acumen:** Familiarity with digital advertising tools, social media marketing, and e\-commerce trends. * **Proficiency in MS Office Suite:** Especially strong in PowerPoint/ Canva (for presentations) and Excel (for data analysis). * **Proactive \& Results\-Oriented:** A self\-starter with a strong drive to achieve targets and deliver measurable results. * **Attention to Detail:** Meticulous in ensuring accuracy and consistency in all brand communications and materials. **Career Path:** An Assistant Brand Manager typically progresses to a **a Junior Brand Manager** role, then potentially to a **Senior Brand Manager**, **Marketing Manager**, or **Category Manager**, and eventually to more senior leadership positions such as **Marketing Director** or **Head of Marketing** within the bigger scope of Agthia. **You'll love our Abu Auf family because…** · Abu Auf is an ambitious employer looking to grow massively over the coming years. · You'll have the freedom to make a difference. You'll put your own ideas into action. · Our categories will give you great exposure on F\&B ranging from Hot Drinks (Coffee,Tea) Healthy SNACKS ( Nuts, Protein Bars, Granola, Dates biscuits…) that will allow people to live healthier lives. · Our dynamic, ownership\-driven culture will bring the very best out of you, every day! · Always room for new ideas; if you have an excellent idea\- please let us know and we can set it in action! Job Type: Full\-time Application Deadline: 31/08/2025