**The Big Picture:** We are looking for an experienced Conversion Copywriter to join our team at Araby Brand. The ideal candidate will have a strong background in writing high\-conversion, performance\-oriented content, particularly for digital marketing and E\-Commerce. Your role will be crucial in creating compelling copy across various platforms and channels to drive measurable results. **About The Role:** As a Conversion Copywriter, you will be responsible for crafting persuasive content for landing pages, websites, email campaigns, video scripts, and more. This position provides a dynamic environment that thrives on creativity and results\-oriented writing. **Key Responsibilities Include:** * Write high\-converting copy for landing pages, websites, email campaigns, and other marketing channels. * Develop performance\-oriented content focused on driving sales, leads, or other key performance indicators (KPIs). * Craft persuasive headlines and calls\-to\-action that engage and drive customer decision\-making. * Create compelling video scripts that align with campaign objectives. * Collaborate with designers to suggest visual direction and ensure copy aligns with design. * Write in both Modern Standard Arabic and Saudi dialect with a keen understanding of local cultural nuances. * Use consumer psychology principles to craft messages that resonate with target audiences. * Conduct thorough research on competitors, market trends, and consumer behavior. * Ensure all copy is error\-free, with zero tolerance for spelling or grammatical mistakes. **Requirements** * **Experience**: 2\-3 years of proven experience in Conversion Copywriting, preferably in a digital marketing agency or e\-commerce/tech industry. * **Performance\-Driven**: Strong background in writing Direct Response Copy that drives results. * **Language Skills**: Proficiency in both **Arabic** (Saudi dialect) and **English** (a plus). * **Digital Marketing Knowledge**: Solid understanding of digital marketing principles and consumer psychology. * **Headline Crafting**: Proven ability to create attention\-grabbing headlines that compel users to act. * **UX Writing**: Knowledge of UX writing for landing pages and websites. * **Visual Direction**: Ability to provide direction for visual elements (even if not executing designs directly). * **Research Skills**: Strong research skills to understand the target market, competitors, and audience preferences. * **Attention to Detail**: High attention to detail with a focus on precision and quality. * **Video Scriptwriting**: Ability to craft concise and engaging video scripts for ad campaigns. * **AI Tools Knowledge**: Familiarity with AI Copywriting tools and how to leverage them effectively. **Benefits** **What we offer:** * Medical Insurance * Attractive Bonus system and incentives * Hybrid working environment * Flexible working enviroment * Great learning opportunities and mentorship * A supportive and friendly team dedicated to your growth * opportunities for career advancement