Looking for a highly strategic and hands\-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. You’ll be responsible for brand growth, campaign execution, performance marketing, and customer loyalty. If you’re a data\-driven storyteller with a passion for fashion, digital, and women\-led brands this is your opportunity. **Key Responsibilities:** **Strategic Planning \& Leadership** * Develop and execute the annual marketing plan across all platforms (e\-commerce, retail, social, offline). * Define and manage campaign calendars aligned with sales targets and product drops. * Lead competitive and market research, and translate insights into actionable strategies. * Collaborate directly with the Co\-CEO and cross\-functional teams (e.g., design, sales, production). **Digital \& Performance Marketing** * Manage Meta, Google, TikTok, and influencer marketing strategies to maximize ROAS. * Oversee content strategy, ad creatives, and audience segmentation. * Track KPIs: conversions, CAC, retention, ROI, and share weekly/monthly reports. **Brand \& Content*** Ensure brand consistency across all touchpoints—from homepage banners to Instagram captions. * Work with a creative team to produce high\-impact visuals, videos, and campaigns. * Build and evolve the brand tone, storytelling, and human connection with customers. **CRM \& Loyalty*** Oversee email marketing, SMS, and customer segmentation to drive repeat purchases. * Develop loyalty programs, referral campaigns, and post\-sale engagement flows. **Team Management*** Supervise a small team of content creators, ad specialists, and coordinators. * Set goals, provide mentorship, and create a performance\-driven culture. **Requirements:** * 4\+ years of experience in marketing (preferably in fashion, beauty, or e\-commerce). * Strong understanding of digital marketing platforms (Meta Ads, Google Ads, Shopify, Klaviyo, etc.). * Proven ability to drive sales through creative and analytical thinking. * Excellent communication, copywriting, and leadership skills * A passion for women’s fashion and brand\-building.