**The Big Picture:** We are looking for a creative and detail\-oriented Brand Specialist to join our team at Araby Brand The ideal candidate will have a solid background in branding and social media, particularly within the Saudi and Gulf markets. Your role will be essential in shaping and communicating our brand stories to connect with diverse audiences. **About The Role:** As a Brand Specialist, you will be the voice and guardian of our brand, responsible for creating engaging content and developing strategies that resonate with our target audience. This position offers a dynamic environment where creativity and strategic thinking are key. **Key Responsibilities Include:** * Write creative content for social media in various Arabic dialects (with a focus on Saudi dialect) and Classical Arabic. * Manage publishing across social media channels, including interactive stories, and analyze their performance. * Develop and implement social media and content strategies aligned with brand objectives. * Ensure brand visual and verbal consistency across all platforms (social, website, ads, etc.). * Prepare periodic reports on brand and social media performance, analyzing results to propose actionable plans. * Identify challenges and develop solutions to track brand objectives and ensure targets are met. * Assist in writing and reviewing advertising and website content. **Requirements** * **Experience**: 3–4 years of proven experience in branding, social media, or content creation within a digital marketing agency. * **Language** **Skills**: Strong writing skills in Saudi dialect Arabic and Classical Arabic (English proficiency is a plus). * **Attention** **to** **Detail**: Zero tolerance for spelling or grammar errors; accuracy is paramount. * **Creative** **Storytelling**: Proven ability to craft brand stories and creative content that drives engagement. * **Social** **Media** **Knowledge**: Strong understanding of social media trends, tools, and best practices (Meta, TikTok, X, LinkedIn). * **Strategic** **Development**: Experience in developing brand and content strategies. * **Analytical** **Skills**: Ability to interpret reports and translate findings into actionable insights. * **AI** **Tools** **Proficiency**: Solid knowledge and hands\-on experience with AI tools for content and branding. * **Ownership** **Mentality**: A strong sense of ownership, treating the brand as if it’s your own. **Benefits** **What we offer:** * Medical Insurance * Attractive Bonus system and incentives * Hybrid working environment * Flexible working enviroment * Great learning opportunities and mentorship * A supportive and friendly team dedicated to your growth * opportunities for career advancement