At ABB, we help industries stay ahead of the competition – operating more efficiently and sustainably. At ABB, progress is standard – for you, your team, and the entire world. As a global leader, we provide you with what you need to achieve it. It won't always be easy; growth requires determination. But at ABB, you'll never work alone. Manage what moves the world. This position reports to: Local/Hub Division Manager **You will be mainly accountable for:** * Abiding with ABB Safety and Integrity Guidelines with zero tolerance. * Leading the sales organization including Segment and Product Management teams; proper market sizing and channels to market definition for allocated markets. * Spearhead market intelligence activities to uniquely position ABB PAEN to gain additional market share; interpreting the strategy of PAEN and translating corporate expectations into sales team activities. * Ensuring execution of sales strategy and targets achievement in local and export markets for PAEN; developing annual sales plans in line with growth ambition and implementing business\-driven actions accordingly. * Generating solid sales pipeline with high information quality and balanced nature to deliver PAEN budget commitment; continuous pipeline management across the sales team. * Submitting monthly and quarterly forecast for orders with high accuracy; managing sales expansion plans across assigned accounts, segments, and markets. * Capacity team building and skills\-set development for sales and product management team; setting individual sales targets and conducting performance reviews to upskill team members "if any". * Lead the sales force on the ground according to player map and market stakeholders; translate global and regional strategies into pragmatic actions, identify partnerships, and coordinate go\-to\-market approach in line with PAEN strategic direction **Qualifications for the role:** * You have BSC degree in Electrical or Electronic Engineering. * You have 10 years in sales preferably with at least 2\-3 years in sales management. * Possess background about automation and industrial application. * Market knowledge with external\-in orientation. * You are at ease communicating in English \& Arabic languages. * Preferably French Speaker. * Ability to develop and execute plans for assigned tasks. * Long term sales planning. We value diverse experiences. Could this be your story? Apply today or visit www.abb.com to learn more about us and discover the impact of our solutions around the world.